Chapter 790 - 494: Silver Lion Ring, Setting Out for Boss Bang
Chapter 790 - 494: Silver Lion Ring, Setting Out for Boss Bang
The hit drama "The Son-in-Law" set a record as the fastest show to reach ten thousand on the platform’s popularity index at the beginning of the year. After airing, it boosted the average daily readership of the original work by nearly 17 times. The classic IP "Full-Time Mage" has been developed into comics, animation, games, and more; recently, "Full-Time Mage 5" is airing, with the total number of plays for the series exceeding 2 billion, continuously enhancing the IP’s influence... Behind these popular hits lies the evolution and border-breaking of network literature.
Today, the fifth Chinese "Network Literature+" conference themed "A New Chapter of Web Literature over a Century" opened. The China Audio-Visual and Digital Publishing Association released the "2020 China Network Literature Annual Development Report," which shows that in 2020, there were 8059 network literature IP adaptations, including 724 into print publications, anime, TV dramas, games, and others. In 2020, the market size of Chinese network literature reached 24.98 billion yuan, with a user base of 460 million people, and an average of 7.5775 million daily active users. In 2020, a total of 29.059 million network literature works were created, with over 21.3 million network literature authors.
Provided by Wenhui with image 1.png. Over the past two decades, network literature, with its splendid imagination, compelling stories, and strong sense of immersion, has attracted many readers worldwide, driving the development of the anime, film, and gaming industries, meeting the diverse cultural needs of people, and becoming an important part of socialist literature. The continuous maturation of the writer’s ecosystem, the advancement of copyright protection, and an endless stream of new talents have brought self-renewing life force to the industry.
The vibrant stories from the front lines of the industry are microcosms reflecting the great contemporary practice and the source of life force for network literature to resonate with the era. Many creators working on the front lines of various industries bring excellent works of realistic themes filled with both ambition and creativity. Among them are university professors, company backbones, as well as poverty alleviation cadres, police officers, and researchers.
Provided by Wenhui undefined. For example, the writer of popular doctor profession works, Hand In Inches, is a professional doctor at a top-tier hospital; the author of "The Great Nation’s Heavy Engineering," which won the "China Publishing Government Award," Qi Cheng, is an associate professor of statistics; "Dancing with the Sands," telling the story of Chinese technology going global, is written by Linghu and Wú Jì, who worked in the Chinese telecommunication equipment sector for twenty years. The story of young Chinese engineers full of passion, youthfulness, and tenacity forms the underlying tone of Chinese technology going global.
"Cultural confidence is the deepest source of strength for network literature. China’s splendid traditional culture has brought vast historical imagination and artistic cultivation to creation. We use network literature as a carrier, encouraging creators to engage in innovative expressions of Chinese traditional culture, from which emerged various genres like historical, martial arts, xianxia, and fantasy. There are also many excellent works integrating intangible cultural heritage like embroidery and tea ceremony into good stories," said Cheng Wu, CEO of China Literature and Vice President of Tencent Group, in his speech.
At the conference, the China Literature booth was designed with the corporate mission of "Let Good Stories Live On" as the core design concept, setting up segments like "Party Construction Guidance," "Mainstream Quality Works," "Danbo Bookstore," "Cinematic World," and "Roving the World." It integrated intangible cultural heritage displays, film screenings, and interactive experiences, presenting a multidimensional business matrix to unlock the audience’s imagination space with forms like sound comics and shadow games.
Data shows that merely in the first half of 2021, post-95 writers accounted for 80% of new writers at China Literature. These new forces have injected the ambitions of a younger generation into Chinese stories, bringing voices closely in tune with the pulse of the times. The creative opportunities provided by digital platforms have made the broadest populace the main body of creation, and the spirit of network literature is condensed from each vibrant individual of the era. Since 2015, the realistic-themed network literature essay competition has been held for five consecutive years, gathering over 60,000 realistic-themed works. "Vibrant stories from the front lines of the industry are microcosms reflecting the great contemporary practice and the source of life force for network literature to resonate with the era," he said.
Provided by Wenhui undefined. Using web novels as a source and IP as a driving force in the industry chain linkage, Chinese network literature is exploring new paths for China’s cultural industry to participate in global competition. Stories are the most vivid globally universal language, and on mainstream video platforms in Europe and America, and major TV stations in Southeast Asia, some adapted web novel IP TV dramas like "The Son-in-Law" and "Joy of Life" have been welcomed by a large number of overseas users.
For example, while "Joy of Life" was popular overseas, Japanese audiences created manga specifically for the characters, and many online users discussed interesting Chinese cultural topics while watching the drama. Chinese traditional cultural concepts such as passionate struggle, respecting teachers, and loving one’s brothers have thus been subtly integrated and spread.
Provided by Wenhui undefined. According to the Outlook Think Tank report, network literature is the largest IP source for Chinese cultural products going overseas. For nearly 20 years, Chinese web novels have gone from being translated and exported to supporting overseas originals, and now to exporting ecosystems of anime, film, and gaming IPs, network literature has become an important cultural export position.
For example, as of June 2021, Qidian International provided overseas users with over 280,000 original works and cultivated nearly 190,000 overseas authors. Some overseas readers, deeply influenced by Chinese web novels, have joined the creative ranks themselves.
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