Chapter 67 He committed suicide
Chapter 67 He committed suicide
Yang Yi stared at the article "Ten Deadly Sins of the Bee Swarm" for a long time, his fingertips slowly tracing the accusations on the screen.
To be fair, the accusations listed by Sun Shan are not entirely fabricated; they are all somewhat related. However, the entire list is deliberately exaggerated and far-fetched, packaging industry norms as unique original sins.
Want to refute? Too easy.
A simple statement like "being bad is the original sin" and "being weak deserves to be eliminated" can dismiss all accusations.
However, such a weak retort is too ineffective, fails to vent anger or maintain order, and may even leave a negative impression of arrogance.
Bee swarms aren't some rotten pair of pants that anyone can mess with.
Since its rise, bee colonies have never been easy targets for anyone to take advantage of.
Yang Yi made his fortune by riding on the coattails of Xun Teng.
It can't be that a bee colony is equivalent to a pig farm, while XunTeng is superior!
Where does this leave XunTeng's reputation? Yang Yi is losing face for Pony Ma.
For the sake of Little Ma, Yang Yi insisted on doing something big at the pig farm.
But there are many intricacies involved in how you actually do it.
Is it about forming alliances and using leverage to intimidate others? Or is it about diverting the trouble eastward and letting someone else take over the battlefield?
Anyway, it's impossible to fight a losing battle and end up smearing the pig farm with egg yolk.
After a moment's thought, Yang Yi came up with the safest approach.
Why not call Brother Ma and ask? Maybe Yang Yi won't need to do it herself.
When Little Ma came to negotiate last time, the two of them made a point of exchanging phone numbers.
Having made up her mind, Yang Yi dialed Little Ma's number directly.
The phone kept ringing, but no one answered.
Once, twice, still nothing happened.
Little Ma didn't answer his call!
He didn't answer!
Then let's shift the blame eastward!
Anyway, Sun Shan went crazy a couple of days ago, dragging Xun Teng into the mess and offending them one by one, so he had already offended both sides completely.
No one can escape unscathed.
Feeling snubbed, Yang Yi began preparing her response to Sun Shan.
Fortunately, Brother Ma called five minutes later, which was a way of saving face for Yang Yi.
"Oh dear, Mr. Ma, I hope I didn't disturb your rest..."
"Are you going to do anything about this big show put on by Sun Shan from the pig farm? If not, I might step in... I might be a bit sharp-tongued, but who knows what kind of trouble might result?"
"Oh! Okay, okay, it would be best if you could handle it. Peace and harmony bring wealth..."
After hanging up the phone, Yang Yi looked relaxed. That solved the problem!
A public opinion battle of the magnitude between Sun Shan and the pig farm is nothing compared to the power of Xun Teng and Pony Ma.
It's important to know that Yang Yi's two victories against Xun Teng weren't solely due to skillful maneuvering.
The key point is that both of those arenas were set up by XunTeng itself.
The opponent sets the rules, the opponent starts the battle; all he needs to do is go on stage and win.
If it were a truly unregulated free-for-all, given the swarm's small size back then, it would have been easily crushed by Xun Teng and the arena would have been overturned long ago, before it could even open its mouth to engage.
Therefore, the smartest strategy in today's match is not to charge into battle yourself.
Instead—close the door and play XunTeng!
Next, just watch the show and wait for Brother Ma to make his move.
He secretly wondered how Little Ma would handle the situation.
Will they overturn the competition and completely extinguish public opinion? Or will they step in and officially engage in an industry competition?
Yang Yi never expected that Brother Ma would break away from all conventional game theory approaches and choose the simplest, most experienced, and most radical method.
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Meanwhile, at XunTeng headquarters.
After returning the call, Brother Ma put down his phone, a faint smile playing on his lips.
He had always held Yang Yi, his young rival, in high regard.
They have sharp edges, confidence, and the courage to confront giants head-on. What's even more valuable is their ability to know their limits, when to advance and retreat, and when to assess the situation.
The bee colony is perfectly capable of handling this matter on its own; there's absolutely no need to consult him.
Yang Yi made a special phone call to discuss the matter, seemingly asking for advice and seeking tacit approval, but in reality, she was quite perceptive.
Little Ma saw through the intricacies of the situation at a glance.
Yang Yi knew that once he stepped in to fight back, in order to completely crush the pig farm, his rhetoric and the points he used would inevitably involve the old grudges with Xun Teng.
This is clearly a case of shifting the blame eastward.
Yang Yi had already told him the outcome: no matter what, Xun Teng could not completely stay out of it.
Since I'm going to be implicated sooner or later, I might as well take the initiative and do Yang Yi a huge favor.
Instead of continuing the stalemate and mutual distrust, we should use this incident to completely ease tensions.
In the workplace and business battles, personal relationships always outweigh winning or losing.
This deal is a sure thing, you can't lose money.
Little Ma's gaze was calm; he had already made up his mind.
He immediately called his secretary over and asked:
"So, how's your investigation going?"
The secretary replied, "We bribed one of the heads of Guangyao Studio by offering him a job at XunTeng."
"According to the other party's own confirmation, the whole matter has no direct connection with Mr. Ding Sanshi."
"Ding's instructions to Guangyao Studio were very simple: just have the team find a way to break Beehive's recent monopoly on online popularity, gain some exposure for 'Operation Terrorist Hunt,' and try to recoup the project's cost losses. That's all."
"As for the subsequent lengthy accusations, the writing of 'Ten Deadly Sins of Beehive,' and the continuous attempts to provoke the two giants, Beehive and XunTeng, all of these aggressive actions and extreme remarks were Sun Shan's personal decisions and unauthorized escalation. The company's senior management did not give any instructions whatsoever."
After hearing the full investigation results, the usually calm and composed Ma Ying-jeou fell into a long silence, which was uncharacteristic of him.
He even suspected that the investigation results were a smokescreen released by Ding Sanshi.
However, based on the experience of the two sides over many years and Ding Sanshi's personality, the investigation results are likely true.
At that moment, all that remained in Little Ma's mind was absurdity and ridiculousness.
This matter can no longer be described as unbelievable; it is simply incomprehensible.
He couldn't help but secretly think that the domestic gaming industry was probably in turmoil lately.
First there was Ji Feng, the head of XunTeng's J1 Studio, who squandered his potential, ruining his career for personal gain and damaging the company's reputation.
Then there's Sun Shan, the head of Guangyao Studio at Pig Farm, who, despite holding a high position in the industry, made such a reckless, foolish, and self-destructive outrageous move.
It should be noted that Ji Feng and Sun Shan are not ordinary people or nobodys.
They can even be considered the true backbone of the domestic game industry.
To hold a position as the head of a core studio under two top game companies, iGame and NetEase, one must be an elite individual who has weathered countless industry competitions, overcome numerous project crises, and possesses both high emotional intelligence and keen insight.
Each of them is an industry leader capable of standing alone and making strategic decisions.
However, in a short period of time, the two of them made a series of mishaps, their actions were so outrageous that it was as if they had been cursed, their IQs plummeted, and they acted recklessly and without any rhyme or reason.
One is an absurd house collapse, the other is a brainless staged accident.
The outrageous situation even led Little Ma to some absurd speculations:
Could it be that Yang Yi hired some kind of expert from Southeast Asia specifically to antagonize industry bigwigs?
He mentally reviewed the entire incident that led to their falling out, and the more he thought about it, the more helpless he felt.
Ji Feng's explanation is somewhat plausible: he couldn't control his lower body, his little head controlled his big head, and he was unlucky enough to be secretly filmed as evidence. Ultimately, it was due to his personal misconduct, and there are still traces to follow.
However, there is absolutely no reasonable explanation for Sun Shan's actions.
There are countless ways to generate buzz and boost revenue for a project. Quietly riding the wave of trending topics, subtly attracting traffic, and competing in a different market segment are all safe and feasible approaches.
Even in a head-on confrontation, one should assess the situation and act within one's capabilities.
Even throwing an egg against a rock is not a viable method!
After taking on XunTeng and going head-to-head with BeeSwarm, at this crazy pace, in a couple of days, will this guy turn around and provoke Perfect World and other manufacturers, offending the entire gaming industry?
Sun Shan's arrogance now is even more outrageous than Yang Yi's when she first debuted last year, full of youthful bravado.
Just as his thoughts were churning, a sudden flash of inspiration struck Little Ma, and all the doubts he couldn't understand instantly became clear.
He finally understood the root cause of all of Sun Shan's perplexing behavior!
Sun Shan copied Yang Yi's path to rise to power from beginning to end!
He witnessed Yang Yi rise from nothing, single-handedly confronting Xun Teng twice head-on, escaping unscathed each time, and finally forcing Xun Teng to sue for peace, thus stepping over the giant to reach the top of the industry.
Thus, Sun Shan developed the most fatal and foolish misconception:
If Yang Yi, a startup owner with no connections, can beat Xun Teng, why can't I, backed by the established giant Pig Farm?
He thought that giants could be bullied, bottom lines could be crossed, and public opinion could be manipulated at will.
He thought that as long as he was arrogant enough, dared to stage accidents, and dared to stir up trouble, he could replicate Yang Yi's legend, become a god in one battle, and gain both fame and fortune.
The moment he realized this, Little Ma's usually calm, gentle, and refined expression completely crumbled.
Damn it, everyone says I'm gentle and refined, but that doesn't mean I don't have a temper.
You, Sun Shan, are nothing but a dog raised in a pig farm, yet you dare to bare your teeth at me!
Absurd! Ridiculous!
A surge of pent-up anger welled up inside him.
A cold glint flashed in Little Ma's eyes, and a murderous intent rose in his heart:
This time, I'll make sure you poop out cleanly if I don't beat the shit out of you!
He suppressed his surging anger, his expression returning to calm, but his tone was icy cold as he gave orders to his secretary beside him.
"Remember, dealing with these mad dogs that bite indiscriminately by engaging in verbal battles and public opinion clashes is the lowest form of self-worth."
"No need for further words. The first step is a complete purge across the entire internet. All topics, posts, and statements by Sun Shan related to extortion, accusations, and smears against Beehive and Xun Teng will be completely silenced, cleared, and banned across all platforms to prevent any secondary dissemination."
"The second step is to completely cut off their lifeline. 'Operation Terrorist Hunt' will permanently limit traffic, severely reduce authority, and clear all resources on all categories, all ports, and all systems of traffic platforms."
All XunTeng ecosystem features—including recommended placements, splash screens, pop-ups, traffic distribution, and search ranking—have been completely blocked, severing all its customer acquisition channels and causing the game to plummet to rock bottom, never to recover.
"The third step is to trace the source and get to the bottom of things. Immediately assign a dedicated person to thoroughly investigate all of Sun Shan's work experience, project operations, workplace scandals, and violations to date."
"If any problem, smear, or violation is discovered, it should be compiled into a complete public opinion report without hesitation, to fully cover the current public opinion."
"Since he wants to play the information war, then I'll play along to the end."
The secretary's expression hardened upon hearing this, sensing the anger hidden beneath the boss's calm face. He immediately bowed and accepted the order: "Understood, will carry it out immediately."
At this point, Sun Shan's fate was sealed.
In the words of netizens: He committed suicide!
Yang Yi sipped Shen Xiao's specially brewed Star Fruit Tea while fiddling with her phone.
Looking at the rapidly declining popularity of "Ten Deadly Sins of the Beehive," he couldn't help but sigh—XunTeng is still awesome.
The intense heat subsided in less than half an hour.
The invisible emperor of the internet truly lives up to his name!
Is this just about reducing the hype? That doesn't seem like Pony Ma's style!
If a child is quiet, they're definitely up to no good.
I hope Ma Yun isn't planning something big!
If that's true, it perfectly fits the image of Little Ma as a low-key, reserved, and cunning man.
It feels so good to have someone to rely on; isn't this a real-life version of the Horse Talisman?
Now that Yang Yi no longer needs to personally intervene in online public opinion, he should go and inspect his own territory.
This morning, while arranging the development of VR glasses, a piece of good news came from the peripherals subsidiary.
The first engineering sample of the self-developed HD high-fidelity vibration motor has been successfully produced.
With such a grand celebration of their own technological breakthrough, how could the boss be absent?
"Xia He! Prepare the car, we're going to the peripheral equipment subsidiary."
Inside the temperature-controlled, dust-free laboratory, the entire R&D team was in place. Several small motor prototypes were placed in the center of the test bench, with waveform testers, power consumption detectors, and matching test handles arranged around them.
These motors have actually been tested privately more than once, but so what?
Now that the boss is here, a test by the boss is a real test; the previous tests were just simple stress tests.
"Let's begin the tests one by one." Yang Yi sat down, and Wang Teng raised his hand to signal the start of the tests.
The first round of simulated firearm impact tests.
The vibration of conventional linear motors on the market is monotonous and heavy, producing the same kind of vibration when firing a gun, bumping, or being hit by a hard object.
The HD motor delivers distinctly different sensations when powered on. The recoil of a short-range pistol produces a short, high-frequency vibration, while the impact of a heavy firearm produces a steady, low-frequency tremor. The impact of a spent cartridge case on the ground produces a fine, short, and delicate micro-vibration. The vibrations are crisp and clean, with clear boundaries between the different sensations and no messy trailing.
The second round of environmental micro-vibration testing is also a core advantage of this motor.
Engineers retrieved preset parameters and simulated sand and gravel falling, water flowing, a gentle breeze, and subtle rock swaying in sequence.
There are no rough, large-amplitude vibrations, only fine and controllable graded micro-vibrations. The touch is gentle and highly distinguishable, and it can intuitively distinguish the differences in touch between fluid, hard, and loose surfaces. This is an effect that cannot be achieved by similar products on the market at present.
Finally, transient response and power consumption were measured.
The data panel jumps, the motor triggers and responds extremely quickly, it starts vibrating the instant the signal is sent, and stops vibrating immediately when the command is terminated, with no residual vibration.
Under the same vibration intensity, the overall power consumption is far lower than that of mainstream solutions in the industry.
This expressiveness is undoubtedly outstanding. Although it requires a lot of vibration conditions during game development, the brand-new gaming experience it brings cannot be summarized in just a few words.
After one round of testing, the R&D director could not hide his delight:
"Mr. Yang, based on the actual test data, this HD motor far surpasses other products on the market in terms of vibration layering, response rate, and power consumption control."
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